True true. It seems like it's marketing itself to the likes of Dust and stuff like that; the indie darling with the great production values. If it turns out to be Dust meets Grandia for a good 15-20 hour romp, then I'll be satisfied.
I know Ubi-Soft is making serious bank from Assassin's Creed that they have money to play with for risky or semi-risky ventures, but the price point definitely caught my attention.