It isnt dlc. Its in game content that they cut, and said it was dlc in order to make there piracy prevention method noble.
It is DLC. It's content that would have been paid DLC, because it wasn't finished when the game was pressed to disc. Because EA uses Online Passes, they utilized that as a method to give the content FOR FREE to everyone who buys the game new (in other words, who actually gives their money to the developers and not to Gamestop vis-a-vis buying used). It's not a piracy prevention method, it's a used game sales deterrent for EA. Would you rather they not have this content at all? Or would you rather that instead of charging only those who buy used, they just charged everyone $10 for it?
And as Kyuu said, please edit your posts instead of double/tripling.
And for that matter, how is preventing piracy something that ISN'T noble? Stealing their game wouldn't exactly be a noble thing, either.