Well, the people taking those decisions are also the ones that forced Vaan on FFXII. Hence, it might not be malice but stupidity.
Personally, I think they are right on one thing. I would be offended if my main female character was forced, in-game, to kiss a guy. I'd be offended because males are equally badly designed and shallow most of the time. Seriously, who would want to kiss Kratos (wake up dead) or Link (does he even have a personality?) or Nathan Drake (oh god no...)