I agree with that, but is not like is a new initiative that hasn't been taken before with consoles. I'm not a fan of it with all the money it gets to do the upgrade sometimes and all that but I'd say that the option is there to take it, or be fine with what you got. Though, is bothersome when there are features locked in the game by the platform you have. There's no way that's not at least frustrating.
It's starting to remind me of what Sega did with all the add-ons like the Sega CD, etc. except instead of buying them separately, we are going to have to buy a new console if we want them. :/
And seriously, weren't they saying the same things about 3-D gaming that they're now saying about 4K gaming?