Such a wonderful realization is that the Taiko Drum Game Mascot was drawn by the wife of Yoko Taro. Their dates must have been interesting.
Nintendo explains why you can't play as a woman in Zelda: Tri Force Heroes
IGN: So earlier, I brought up the similarities in the approach. The outfits remind me of gear-driven games like Monster Hunter and MMOs. Part of what ties into equipment-driven games is a player has a choice between choosing a male or female. I'm curious if, in this game, players will have a choice between a male avatar or a female avatar, especially since the story doesn't seem tied to a specific gender?
Hiromasa Shikata: I’m going to tell you a little bit about the story quickly and we'll circle around, here. There's this kingdom, an event happens, and the king needs heroes. So, he puts out a call for heroes to gather and one of those is this guy Link. He sees this audition, basically, ‘Heroes needed; apply here.’ And, that's the start of his adventure. The story calls for this sort of legend/prophecy where heroes will come together to help solve a problem. And in that, they are male characters. So, because the game is set with that as the story background, you cannot choose a gender; you are a male character.
IGN: I guess I wouldn't be doing my job if I didn't express some slight disappointment with that, especially because there is a Zelda outfit Link wears in the game. It just feels like it's one step closer to giving the Zelda series' female audience the chance to explore that universe from another perspective.
Shikata: Understood. I understand what you're saying, and just as general information, we do have a lot of female staff members who are playing this game and enjoying it. It doesn't seem to be a big issue to them. They still are getting emotional investment in this game. And to be honest, Link isn't the most masculine of guys in the world, depending on how you want to project yourself into the character.
...I actually think NO PR would have been better than this
answer. I do like the admission that they see Link don't look very masculine either. :P
Why do they often fumble with this sort of PR?