I just registered over at the Kingdom of Amalur/38 Studios forums and have been looking thru them and found out they created a huge world (Amalur) and centuries of lore as a backdrop to this and probably other games they release.. that MMO, they still call it 'Copernicus', is still awhile off it seems, but we get Kingdom of Amalur in early 2012 to introduce us into that world.
I have been a fan of everything I read about Green Monster Games/38 studios since their inception so my hopes for this game have climbed even higher.. lets hope they can pull it off.