I'm at around level 11 right now. The combat is fun but I'm not a fan of the world or lore. It's all just so... generic.
Of course it's generic, your level 11. Your just off noob island. Your not going to get a real sense of the world or story until you hit the 30's and things don't hit a major stride till 40+. The questing is going to be generic regardless. I said that in the review. Stick with it and you'll see it evolve.