Nicely done PM! I also love Valentine's Day. I try to do stuff regularly to let my wife know I care, but Valentine's Day can be an awesome excuse to really go all out. What's not to like about a built in reason to tell somebody you dig them? Obviously you can and should do it other days, but it's just as fun on Valentine's Day.
I wonder why people dig Christmas, which is insanely commercialized by just about every industry on the planet, but there seems to be this more general hatred for Valentine's Day even though it is commercialized by businesses I wouldn't typically think of as being monsters - like flower shops and candy makers as opposed to toy manufacturers.
FOOD FOR THOUGHT - this really got away from me in a hurry.