Jesus what a waste of time that was. They would have been better served to ride the hype and speculation train so they'd actually have a REAL reveal at E3. I mean, if the CEO and the physical console couldn't even make an appearance, what the hell does that give you? We got to stare at a controller we've all seen leaked shots of for weeks... yay. If they don't manage to nail a sweet spot on the price point, they're screwed. Durango is coming, as is the Steam Box and Apple will probably enter the home console market via Apple TV sooner rather than later, plus we have the Ouya too. The field is going to be super crowded and Sony doesn't have the brand loyalty it commanded with the PS and PS2 anymore. Let's see if they manage to flub yet another console launch... third times the charm.