Sigh.That's a bit pricy, but I was expecting that price point. What bugs me more is the online only thing. Great, despite everyone else selling their component cables in stores, and the fact you can use these on normal TVs that have component input (like the ones we have), we still have to jump through hoops because, I guess, they don't see it as being popular enough to stock in stores.
Bah, they did the same for the BBA IIRC, and I know they did for the Wi-Fi dongle, maybe they'll come to their senses and start selling it in stores.