The FTP model is cancer. Hardcore pay 2 advance, and the people who defend it kill new MMOs dead, or put them on life support within months. Most publishers are not dumb/brazen enough to put an infinity+1 sword, or armor into the cash shop of that new shinny AAA MMO, because they know the Western player base will cry fowl. Publishers know what they can get away with, and slowly push the line as far as it can possibly go with the P2A. The 1st month or two is the honey moon and everything seems grand, then they steadily put in more and more "pay to advance" At its worst the result = being almost just as bad as if they had put the infinity+1 gear in the cash shop. This is extremely prevalent in westernized Korean and Chinese MMOs where gear is end all be all at endgame.. Unregulated trade via currency exchange, and or putting cash shop items in the auction house allows people to buy the absolute highest tier gear available, and circumvent whatever enchantment type system the game has just by throwing money at the problem. The end result is almost the same as if you put the infinity+ gear in the cash shop. They are near invulnerable, and they can 1 or 2 shot you. These players can take on 3 or more people without breaking a sweat so good luck getting your guild mates to help you when you get ganked, because they will get rekt too. You can see how this can be a problem with any game that has pvp, especially open world pvp as a main feature. You see this happen over, and over again, people eventually just give up even wanting to play MMOs. The argument these people who aggressively use Pay 2 Advance say is well you can get the same gear and enchants as us with time. How many people are willing to stay fodder food for those people for months at the earliest (most people will never reach their level as new tiers will come out, and they will just pay their way to the best gear possible again leaving you who were already struggling further in the dust.) People just eventually say screw it, and quit the game. The pay to advancers wonder why the game dying/dead, then head to the next game cycle repeats ad infinitum.