I feel for you guys. I log in early morning so I don't have to deal with the 1017, but I was stuck out of game for 6 or 7 hours one day, so I definitely understand your pain.
Honestly, they should just do away with 1017 all together and make a perma queue. Even if it's ~1000 people. That way at least you know you have a chance to get in and it's not lottery spammy bullshit. It would also probably save their login servers from some of the stress, since people wouldn't be pressing play over and over and over and over.