This was more directed to a wider audience than gamers. Gotta sell that thing to the masses son!
But it wasn't, really. If anything, they decided to reduce their audience to one single demographic.
"Hey bros! We got Kinect and sports, we got TV and sports, we got cars, we got this cool time bendy game. Did we mention we got sports? HALO BITCHEZ!! Oh, we're done. PSYCH! CALL OF DOOOTY, SON!"