Well, if it makes you feel better about Ash's dismissal of your concerns, Yoda, that "big brother" stuff is 100% what I'm concerned about. If they can watch and listen to you all the time, they can figure out how to target ads at you more specifically, so it absolutely makes financial sense for them to do so. And what makes financial sense is what happens, regardless of whether it's nice or not.
The crazy thing about all of that stuff covered in the interview is that it really feels like they're only explaining the good side of all of it NOW, after everybody got pissed. Like "oh, yeah, that whole DRM thing was to enable you to share games really easily with close friends and family." Well, that's a great feature! Maybe they didn't implement it in the best possible way, but it's still a great idea. But we didn't really hear anything about that in the presentations where they said "you have to be online every day or you can't play any games," which is a terrible feature. Sounds like lots of good stuff crippled by horrible communication.