And why single out bronies and not weeaboos or any other insufferable fanbase out there? The existence of "those" fans is not going to make me like anime or what-have-you any less. No matter what, you will always have "those" fans out there, for anything. And you know what? They're worth marketing to. If they latch onto something they like, they won't just speak with their wallets. They'll shout with them. Of course, do something they dislike and they'll immediately give you the silent treatment with their wallets, but while they're still shouting with their wallets...
So I'm not opposed to there being a Kickstarter game that does market to a particular fanbase. That fanbase will eat it up. Some people might cry "selling out" but the creators could say they're selling in, and may end up laughing all the way to the bank. My only objection to that game is that it seems unimpressive for an alpha build. The 2D art overlaid on top of photographs of malls and libraries is a blatant shortcut and looks cheap. There's no mention of how RPG elements (like what? Weapons? Battles?) are incorporated. Will it be like Fading Hearts? I'm iffy on some of the voice acting too. Like the jock pony doesn't sound like a genuine jock; more like a dorknerdgeek pretending to be a jock.
Regardless, the fact that we're all so hung up on this is just publicity for the project.
But thanks to the thread, Meridian Shard, Greywalkers: Purgatory, Echoes of Eternea, and Starcrawlers have piqued my interest