I've always been more of a Star Wars guy myself. I think that's because I tend to prefer the mythic and archetypical more than the straight up sci-fi of Star Trek. I do really enjoy a lot of Star Trek series/movies though Star Wars will always be just a bit more preferable to me because it is an example of the types of stories that I tend to like.
I may differ in that I actually enjoyed the first Abrams Star Trek movie. The plot is a little contrived, and it did lose its more cerebral qualities in the move to a more straight-up, action flick, but I did find what character development that was there was solid and it was just entertaining.
Into Darkness was atrocious though. Biggest letdown of a movie I've seen in a long, long time.