I just feel like asking the question why point out Activision?
Because blizz is a pretty respected company that makes a ton
that all of a sudden got desperate for money and sunk to everquest pizza levels after they merged with activision. Selling vanity pets(This alone would be pretty harmless admittedly), trying to make people buy starcraft II 3 times and making deals to integrate their games and facebook.
It's a lot more reasonable to believe it's the new management swinging it's weight around opposed to blizzard suddenly jumping the pizza on their own.