It's idiotic to think that paying the fee for use overseas wouldn't carry over here. But hey, asshole business is assholish.
Whatever happened to the idea of free endorsements? I mean, if I saw a pepsi bottle in Tales of Vesperia, wouldn't it be a solid means of bringing pepsi more business? How come Namco has to pay a comapny to basically spread the word about their characters, creations, etc? I'd be stoked if they came forward and asked to use my likeness in Xillia for even a dumbass character, and I know if Jude had a Robin costume in game, it'd make some more DC fans out of people.
Speaking of DC....Wonder Woman costume for Milla.....oooohhhh