I've been looking into the game a bit more, and while I'm still very interested in it, I do have my worries.
The big price tag is a huge gamble, in my opinion. I'm not sure the normal Joe-Schmo gamer really cares how much you're spending on the thing (Movie industry and the game industry are very different since the former gets way more publicity), though I suppose if you're trying to pull in MMO nerds like us and people playing WoW it'll raise an eyebrow.
That aside, it looks like the main drag of the game is that it'll have a huge storyline and fully voiced cutscenes for each class. For an online game, that's damn impressive. Here's my question though...are they doing anything on the MMO side of the game? MMOs are also about people staying, and while people can play each class and try to get the storyline for each one, from the way it's sounding it would have to be really fucking long if they plan on making that money back.
I'm really liking the idea of improving the story of MMOs, my only problem is that in the past, many games have made that experience really annoying by chopping the story into several segments, making huge level gaps between each mission, or both. It sounds like TOR wants to avoid both of these...what do we do once we're done with that stuff, then?