Activision is headed by Bobby Kotick, so they're assholes until something is done about him. Capcom and SE have been going this route recently and it pisses me off.
If it wasn't for Kotick Activisions wouldn't even exist today. He literally saved the company.
I know it has become trendy lately to hate Kotick (even though he has been the head of Activision for a long time now...), but I honestly feel that most of that hate is completely unjustified. If people dislike annual franchises so much then stop buying them
. Do't hate Activision for giving people what they want. As for the whole Infinity Ward scandal, if you actually read about some of the stuff the Infinity Ward heads were doing (secret meetings with E-A while they were still employed by Activision, etc.) then their dismissal was completely appropriate.