Ya know, I'm not sure I mind that. I loved Kurby's Epic Yarn, where you COULDN'T DIE. I actually liked that function with multiplayer. It's one thing to woodshed a difficult section 10x in a row when you're alone, but when you're playing with others, it's really awkward. My stance these days is "difficult but forgiving". Make something difficult, but don't set me back 10 minutes if I fail. Final Fantasy XIII, Xenoblade, Bioshock, the Metal Gear series... this was an aspect of those games that I really love. Sounds like Mario Land does something vaguely similar.