Yeah, I don't get it either. I went over, clicked on a few cookies, realized that's ALL there is to it, then moved on.
I started up Gone Home last night. As expected it's a very quiet and slow-paced game. All about being nosey and looking at everything to try and figure out what happened. There is a good air of mystery going on, with a slight horror movie type buildup that I'm feeling. I know it's not meant to be that way, but the slow build simply does that.
I also ordered Bioshock Infinite, as the price finally dropped to a reasonable level for a game that I don't even know if I'll like or not. I just feel like I should play it, given all the acclaim it's gotten.