Up till now I did not care for the online passes because I hardly ever touch MP. Slicing single player marks a new low for videogaming though.
Fact is, they`re only doing this because they can get away with it. I`d like to see anyone try this kind of stuff with music/books/film/etc...it would cause massive uproar from all quarters (sort of like when Intel had the genius idea to charge 50 bucks to "unlock" some megahertz` on the chip you bought). Here, it`s few posts on forums, some articles on angry/obscure blogs and that`s it, business as usual. All the big sites bang on about how great this game is (which is probably true) but not seen one yet that would mention this issue.
What they should really do, try a system similar to music or film licensing - where second hand shops/rentals pay some small percentage from sale to the publisher. I buy most of my games second hand for financial reasons and wish I could "support the devs" (partially a myth btw) much more...can`t afford games new, but few bob more on a used game would be ok. Besides, Gamestop could easily afford to cover it themselves, given how ridiculous their profit margins are.