I'm actually playing this game right now too. When I found out it was made by Turbine, and is a WoW clone, my expectations got all high. Turbine is really good at this stuff, so I wanted to see how they could take the golden standard and make it their own.
Then I heard an NPC use the word "alas" in a weird way, and had a huge nerd debate over why it may have been technically correct, but bad form to do so.
I'm still trying it out. But yeah, Turbine is good at making little scenarios, like the Champion intro... sweet little instanced scenarios.