The stupid name?
I like it. I'll probably never be able to refer to it in real life, but that already happens with Shin Megami Tensei.
See, I drop the full Shin Megami Tensei name, or shortened to "SMT" or "MegaTen" like it's my business, in everyday conversation. Of course, when it's tacked on as a pre-title in the US version but it was never there in the first place in Japan, it's just silly. See: Shin Megami Tensei Persona 3 FES as an example.
UnchainBlade ReXX is, truly, a stupid name. But I do want to play this game. I also want to play that other game with a weird name, "Black Rock Shooter."
(I went to a Christian summer camp called "Black Rock," so it sounds like we're going to have a shooting incident at what I consider hallowed ground. Nonetheless, the game looks cool.)