Wait, what?
Lord of the Rings Online was developed by Turbine and published by WBIE. EA has nothing to do with it.
EA's MMOs are Ultima Online, Dark Age of Camelot, and Warhammer Online.
I was sure EA had the LotR license. Should have checked more carefully before posting I suppose. But yeah, I just double checked, its Turbine and Codemasters not EA.