Well, Final Fantasy XIII will have a heroine, so perhaps that will attract a large female fanbase. We need more heroines in RPGs, particularly.
Yeah, but 10-2 had female main characters to appeal to guys
, and there seems to be an emphasis on her lack of clothes in the trailers for 13.
I was just thinking of Lara Croft...
As for marketing, it's completely subjective. Not all girls LOVE TO SHOP ^___^;;; while not all guys love shit like Halo. I in particular, hate Halo, but love shopping, so. Demographics... Away!