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Square Enix 2004 Press Conference
Square Enix 2004 Press Conference
by Stephen Harris, John McCarroll, and Eric Farand - 05/12/04
Conference Games Mobile etc. Concert Gallery

Square Enix Press Conference 2004
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The lavish accoutrements of the Walt Disney Concert Hall perfectly accented the plethora of exciting news Square Enix was so eager to share with North American media. Not only were eight titles announced across PlayStation 2, Game Boy Advance and PC platforms in the coming months, Square Enix also announced its entry into the mobile gaming market with several RPG titles. They also confirmed rumors of their intention to bring the CG rendered film, Final Fantasy VII: Advent Children to North America.

Square Enix President Youichi Wada shared with us his vision of the evolution of digital entertainment in the coming years. He described the current delivery of digital media as restricted by rigid terminal barriers – from PS2 to Xbox, content delivery was restricted to particular platforms. He stated that in the future, digital entertainment facilitated by the rapid adoption of networking would no longer be restricted by the current terminal delivery of content – creating a true online community where users have access to digital entertainment anytime, anyplace. Wada-san was emphatic in stating that Square Enix would continue to innovate the industry in hopes of removing these barriers to content.

Before the long-awaited trailers for their upcoming titles, Wada-san explained that Square Enix’s business model for the future was to cultivate “Polymorphic Content” in their upcoming creative efforts. He explained that in the traditional content model, a work is usually produced in a static format that is then translated into other forms of media and adapted for the appropriate audience. The example given was how a best selling novel might inspire a movie, with a translation into a videogame and other merchandise over time. Polymorphic Content, however, does not take such a linear approach to fruition; instead the concept itself is the core of the equation. By beginning the development of several media types from a central concept, instead of a previously completed work, Square Enix hopes to preserve the essence of original content in each project; regardless of how many types of products are derived from a single idea.

In closing, Square Enix reaffirmed their commitment to the gaming industry and their continuing involvement in the evolution of digital entertainment.





©2004 Square Enix. All Rights Reserved.



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