RPGFan


News

Square's Big Promotion

Square Electronic Arts, the exclusive publisher of all Squaresoft products in North America, is performing a nationwide in-theater promotional campaign for the upcoming release of Final Fantasy IX. Character artwork is being displayed on popcorn containers and lobby standees at 244 movie complexes. In addition, Final Fantasy IX will be featured in pre-show trivia slides in 1,941 movie theatres. Participating cinema complexes include all U.S.-based Cineplex Odeon, Loews, Magic Johnson, Sony and Star facilities. The campaign started on November 1 and will continue all the way until December 31.

"We are always thrilled with a new release in the Final Fantasy series," said Director of Merchandising, Video Games for Babbage's Etc., Doreen McKenzie. "The Final Fantasy games always prove to be among the top-sellers for our store, and I'm sure Final Fantasy IX will be no exception."

Further demonstrating consumers' eagerness for the latest Final Fantasy game was the turn out for the recent Demo Day event of the game in San Francisco.

"The Consumer Demo Day event was a huge success. Fans flew in from as far away as Chicago, Houston, Tucson and waited in line for two hours for the opportunity to play this highly anticipated game," said Omar Brodrick, PlayStation store manager at Metreon: A Sony Entertainment Center, where the event was held. "I'm sure that Final Fantasy IX will be one of the top-sellers this holiday season."

Final Fantasy IX merchandise will be available at retail outlets nationwide starting November 14. Consumers will be able to purchase stickers, patches, keychains, magnets, wall calendars and lunch boxes. There will also be characters from the game available in vinyl or resin and a variety of clothing items such as t-shirts, sweatshirts, tank tops, dress shirts, button down work shirts, visors and caps.

Rounding out the marketing promotional activities, on November 13, Square Electronic Arts will kick off a television ad campaign for Final Fantasy IX. Ads for the game will appear on selected networks that include MTV, Comedy Central, FOX, UPN, ESPN/ESPN2, E! and WWF. The campaign will run for five weeks.

Date Updated:
November 5th, 2000

Time Updated:
1:50 PM


Parn

Related Links:
  •   Commodore Wheeler's Final Fantasy IX (Import) Review
  •   Final Fantasy IX Screenshots
  •   Final Fantasy IX Movies


Back




Coming Up on Twitch

Final Fantasy XIV Patch 4.1
Sunday, October 15 • 10am PDT/1pm EDT

Final Fantasy XII: The Zodiac Age
Mondays • 6pm PDT/9pm EDT

Vandal Hearts
Tuesdays • 12pm PDT/3pm EDT

Xenogears
Tues-Wed-Thu and Saturdays • 7pm PDT/10pm EDT

Featured Content
Retro Encounter 105
Retro Encounter 105
Podcast
Fragments of Him Review
Fragments of Him
Review
South Park: The Fractured but Whole Review
South Park: The Fractured but Whole
Review
Etrian Odyssey V: Beyond the Myth Review
Etrian Odyssey V: Beyond the Myth
Review
Pillars of Eternity: Complete Edition Review
Pillars of Eternity: Complete Edition
Review
Random Encounter 134
Random Encounter 134
Podcast