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Sega and Sammy Announce Merger
As a further sign of consolidation in the industry, Sega and Sammy have announced their merger effective October 1st 2003. While many details still need to be worked out, the merger aims to improve the two company's financial situation by using synergy effects. The new company plans to be present in various segments, ranging from the amusement sector to console games, and to fuse their management resources, development power and worldwide brand power in order to build a successful new partnership. Whereas Sega has focused more on console games recently, Sammy's core business is still arcade machines. The new company will be headed by Sammy president and No. 1 shareholder Isao Satomi.
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