SOE Brings Toontown Online To Retail
08.25.05 - 11:26 PM

Sony Online Entertainment has announced that their Platform Publishing label will bring Disney Interactive's Toontown Online to retail stores. This fall, the game will hit retail outlets where "families usually shop" for $19.99, which includes two months of free service. Service after the free trial period is $9.99 a month.

"Toontown is a breakthrough game that has introduced MMOs to the online family audience. Now we will be introducing the game to a whole new audience who may not have downloaded it in the past. Additionally, we will begin working with Disney on the potential to create Toontown versions for online-enabled game consoles," said John Needham, CFO for Sony Online Entertainment.

"This is a great opportunity for us to partner with Sony Online
Entertainment, a leader in the retail MMO space," said Steve Parkis,
vice president of premium products at Disney Online. "We feel that our
trusted brand and unique game offering that appeals to the entire family
is a natural fit for the retail marketplace. And as the connected
console marketplace develops, we want to be among the first MMO family
titles made available."

Toontown Online is targeted to players between 8 and 12 years of age and is rated "E" for Everyone by the ESRB.

John McCarroll

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