April Fools 2011: A Conversation Between the CEOs of Square Enix and Electronic ArtsDocuments leaked detailing communications between Square Enix, EA.04.01.11 - 9:57 AM
Private emails between CEO of Square Enix, Yoichi Wada, and CEO of Electronic Arts, John Riccitiello, were leaked yesterday. Exchanges between the two executives seem to detail a good-natured competition between the two gaming industry powerhouses wherein both seem to have agreed to see who can "troll the gaming community and [their] fanbase the hardest." Distinct plans seem to have been made, suggested through "sick brags." Among Riccitiello's achievements were the inclusion of malware in Spore
, the acquisition of BioWare, and turning the Dragon Age
series into a representation of everything that's wrong with DLC.
Wada boasted a more thought out, long-term goal in which he sought to build up a loyal fanbase with truly spectacular games, and then, "...crushing their expectations with successively worse installments, leaving a deep-seated sense of remorse and resentment for their hollow, wasted pasts. Don't [expletive deleted] with me, I'm a misanthrope. I will destroy you." Following this email, the jubilant feud deteriorated into 27 emails in which Riccitiello repeated: "u mad bro," and a clearly angry Wada responded with "no u." Riccitiello eventually broke the monotony with an email threatening to, "...have relations with your mother. You can go [expletive deleted] yourself."